BP has decided to screw over the consumer and general public once again. According to Greenergy News, BP received $500 million in fines for failing to incorporate the required amount of ethanol into its gasoline for the European Union. Worse than failing to meet a politically-driven agenda’s requirements, BP has decided to make the worst public relations move imaginable – its spokesmen have openly stated that it will pass these fees onto the customer at the pump.
BP is a perfect example of a corporation that should not be allowed to exist. Its management’s blatant disregard for the law, the environment, and the welfare of people are consistently obvious. However, BP’s enormous size makes its existence a priority for the British government. Similar to the “Too Big to Fail” corporations in the United States, BP uses the support of its country’s government as an excuse to survive when, by all accounts, its shareholders should have dropped their stock and run away from this publicity nightmare. BP is, in itself, an example of a corporacracy – it is a company that stifles innovation in order to ensure high profits, and it is propped up by politicians who fear the loss of jobs that would be caused by its collapse.
How BP’s managers could think that passing the costs of incurred fines onto consumers could be a good thing is incredible. Not only does this create a public relations debacle, but it also makes BP’s gas more expensive – and no one has ever gone to the more expensive pump to fill up. Thus, not only is BP’s strategy of screwing the public a poor move for community relations, but it is also a poor business choice. One would think that one of the world’s largest oil companies would be more aware of public perception and the effect it may have on sales.