Carlos Ghosn and the Nissan Leaf

Meet Carlos Ghosn, CEO of Nissan and Renault. He has been named “One of the seven most powerful South Americans” by, and was voted Man of the Year 2003 by Fortune Magazine’s Asian edition. He also speaks six languages (Arabic, English, French, Japanese, Spanish, and Portuguese). Why are we talking about him? He is a perfect example of Corporacracy, in the best way possible.

Mr. Ghosn is an example of a man who has been given some very unique opportunities in his life, and he has taken full advantage of them. However, unlike many men who rise to the top, he seems to have maintained a sense of integrity and public service, and he has integrated these values smoothly into his business practices. As chairman of the Renault-Nissan Alliance, he oversaw investing US $5 billion into developing an affordable, mainstream electric vehicle – the Nissan Leaf. In the videos below, he discusses his rationale behind this investment:

Unlike the oil magnates who claim to be investing heavily in renewable technologies, Mr. Ghosn’s Nissan delivers tangible results. He realizes that there are inherent problems with the electric car – range, affordability, and battery recharging are all valid considerations, he notes. But he also makes the point that these are hurdles that can be overcome. He uses cell phones as an example: the first cell phone was an enormous 2-kiloton monster that took hours to charge and could only be used for several minutes. Today, phones easily fit in one’s pocket and can work for days on a single charge, and they can even access the internet. Ghosn expects that in ten years’ time, similar advances will be made in electric car technology as demand for such vehicles rises.

Of course, Mr. Ghosn is a businessman; although he may care about the environment and sustainability, he also needs to deliver profits to his shareholders. The Nissan Leaf is not only a major step forward for human transportation, but also for Nissan as a company. Showing the ability to produce such a technological marvel and bring it to market during a recessionary period shows initiative, and it may very well give Nissan a new market niche.

Because Mr. Ghosn is using his position of corporate power to lessen humanity’s impact on our environment, he and his company are an excellent example of the positive side of Corporacracy. We here at The Whistleblower often discuss corporate and political corruption and scandals, but we love to discuss the more beneficial side of big business. For the moment, we will enjoy lifting the whistles from our necks and instead putting our hands together for Mr. Ghosn.


About revelationtoo

Gerald Welch is a progressive author living in Madison, WI. After becoming a victim of corporate fraud and runarounds, he decided to write two books, Welcome to Reality and Corporacracy, to share his experiences and ideas. Look for them in stores and online to understand his story and what Corporacracy means to you!
This entry was posted in Big Business, clean energy, corporacracy, environment, investments, jobs, pollution, profits, sustainability and tagged , , , . Bookmark the permalink.

2 Responses to Carlos Ghosn and the Nissan Leaf

  1. this is what the american voters voted for.. well some of them anyway.

  2. Eric Ehrmann says:

    If one drills down a bit, it appears that Mr Ghosn holds French and Lebanese citizenship, and that of Brazil. $5 billion in electric car investment is a chunk of change, and, of course, it is helpful to recall that the company is Nissan-Renault, or Renault-Nissan, depending on which side of Mont Blanc you think has whiter snow. Then too, these companies can be considered “state owned” depending on how you define accountants window dressing. Ghosn is engaged in a huge move and the Dacia fab operating in the rather tepid transparency Romanian business culture shows he can deal with the labor issues betweer than Tata has, and opposition to the Tata Nano in India comes from the people who need cheap personal transportt most, the Communists and their allies in organized labor. To look at how important the idea of even putting a roof over a motor bike was back in 1950, get a Torrent of Oscar winning film La Strada and watch Anthony Quinn tool around on his little house he built over something that might have been an early Vespa in the rain. Put a few Iphones in your hip pocket in some markets and you can pay for Ghosn’s car. But it might help to give it a “peoples name.”

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